Digital Marketing Executive – Real Estate

We are looking for a creative and performance-driven Digital Marketing Executive to manage digital marketing activities for our real estate projects. The candidate will be responsible for generating quality property leads, managing paid campaigns, creating engaging content, improving online visibility, and supporting the sales team in converting digital enquiries into site visits and customers.

* Plan and execute digital marketing campaigns for residential and commercial real estate projects.
* Manage *Meta Ads and Google Ads* campaigns for lead generation.
* Generate qualified property enquiries and improve lead quality and conversion rates.
* Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
* Plan and publish property-related posts, Reels, videos, stories, and promotional content.
* Coordinate with graphic designers, video editors, content teams, and sales teams.
* Manage property listings across relevant real estate portals and ensure project information remains accurate and updated.
* Support SEO activities, website content, landing pages, and local search visibility.
* Monitor campaign metrics such as leads, CPL, CTR, conversion rate, and campaign performance.
* Track digital leads and coordinate with the sales/telecalling team for follow-ups and site visits.
* Prepare weekly and monthly digital marketing performance reports.
* Conduct competitor research and identify new digital marketing opportunities.
* Support project launches, online campaigns, events, WhatsApp marketing, and promotional activities.
* Maintain consistent brand communication across all digital platforms.

* Hands-on knowledge of Meta Ads, Google Ads, SEO, and social media marketing.
* Understanding of lead generation and performance marketing.
* Knowledge of Google Analytics/GA4 and basic conversion tracking is an advantage.
* Basic knowledge of Canva or other creative tools is preferred.
* Strong analytical, communication, content, and coordination skills.
* Target-oriented approach with a focus on lead quality and ROI.