We are looking for a strategic and market-focused Product Manager to manage and develop the positioning of real estate projects across residential and commercial segments. The role involves understanding market demand, analyzing competitor projects, developing project positioning, supporting pricing strategies, and working closely with sales and marketing teams to maximize project performance.
* Develop and manage the product strategy for assigned real estate projects.
* Conduct market research to understand customer preferences, demand, pricing, and emerging market trends.
* Analyze competitor projects, pricing, configurations, amenities, offers, and positioning.
* Develop clear project USPs and positioning strategies for different customer segments.
* Work with sales and marketing teams to communicate project features and investment propositions effectively.
* Support pricing, inventory, offers, and sales strategy based on market feedback.
* Analyze project performance, lead quality, sales pipeline, site visits, and conversion trends.
* Gather feedback from sales teams and customers to identify market opportunities and product improvements.
* Prepare project presentations, product briefs, sales decks, and internal product documentation.
* Coordinate with developers, channel partners, sales teams, and marketing teams.
* Support new project launches, campaigns, events, and promotional activities.
* Track competitor activity and recommend strategies to improve project sales performance.
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